Having a well-developed website manages your business even when you are not working. This is a powerful advertising tool which builds better client-company relationships. Having a website is no longer an additional feature but rather a necessity. Current economic climate demands new, fresh approach to advertising – having a website also reduces your advertising costs and helps with expansion on the market. When building a website, the most important thing is to determine your target audience and then to decide on the smartest Internet marketing strategy.
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A static website stores an individual file for every page of a static website. Each time that page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically-created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.
The advantages of a static website are that they were more straightforward to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also help pages more quickly, on low-cost server hardware. This advantage became less critical as cheap web hosting also expanded to offer dynamic features, and virtual servers provided high performance for short intervals at low cost. Almost all websites have some static content, as supporting assets such as images and stylesheets are usually static, even on a site with highly dynamic pages.
When dynamic web pages first stated, they were typically coded straight in languages such as Perl, PHP or ASP. Some of these, prominently PHP and ASP, used a ‘template’ method where a server-side page followed the structure of the built client-side page and data was inserted into places defined by ‘tags.’ Quicker means of development than coding in a purely procedural coding language such as Perl.