Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two most important there are many ways to drive traffic to a site.
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The advanced search engines, such as Google, Bing, and Yahoo!, use crawlers to discover pages for their algorithmic search results. Pages are connected from other search engine indexed pages do not need to be submitted because they are decided automatically. The Yahoo! Directory and DMOZ, two essential catalogues which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google allows Google Search Console, for which an XML Sitemap feed can be generated and submitted for free to assure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! Formerly served a paid submission service that guaranteed to crawl for a cost per click. This was discontinued in 2009. Search engine crawlers may look at a product of different factors when crawling a site. The search engines list not each page. The length of pages from the root directory of a place may also be a factor in whether or not pages get crawled.
A variety of methods can improve the distinction of a webpage within the search results. Cross-linking between pages of the same website to provide more links to relevant pages may grow its distinctness. Writing content that involves frequently searched keyword phrase, to apply to a wide variety of search queries will tend to increase traffic. Updating content to have search engines crawling back systematically can give extra weight to a site. Combining relevant keywords to a web page’s metadata, including the title tag and meta description, will serve to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple URLs, using the canonical link element or via 301 redirects can help gain specific links to different versions of the URL all count towards the page’s link popularity score.